PENERAPAN STANDARD OPERATING PROCEDURE DAN REBRANDING PADA SPARKLING EXPRESS LAUNDRY

Authors

  • Cindy Fransiska Universitas Internasional Batam
  • Candy Universitas Internasional Batam

DOI:

https://doi.org/10.55681/swarna.v2i3.417

Keywords:

Laundry, Rebranding, Standard Operating Procedure

Abstract

Digital marketing is a form of direct marketing that will connect sellers with consumers using interactive technologies such as social media, email, websites, etc. One of the digital marketing strategies that can implement business image rebranding. Apart from implementing rebranding, a business also requires a Standard Operating Procedure (SOP). The results of the output of this practical work have a very significant impact which is to increase profit compared to before the implementation of the output and minimize errors that occur in the scope of work.

Downloads

Download data is not yet available.

References

Anjani, P., & Hati, S. W. (2021). Design of Standard Operating Procedures (Sop) and Implementation At Pt Bsp. Journal of Applied Business Administration, 5(1), 105–115. https://doi.org/10.30871/jaba.v5i1.2198

Artini, N. M. W. D., Suarja, I. K., Sadguna, I. G. A. J., & Sudarmini, N. M. (2020). Implementing SOP to Improve Butler Performance. International Journal of Glocal Tourism, 1(1), 44–50.

Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, 101425. https://doi.org/10.1016/j.techsoc.2020.101425

Williams, A. S., Son, S., Walsh, P., & Park, J. (2021). The Influence of Logo Change on Brand Loyalty and the Role of Attitude Toward Rebranding and Logo Evaluation. Sport Marketing Quarterly, 30(1), 69–81. https://doi.org/10.32731/smq.291.032021.06

Downloads

Published

2023-03-20

How to Cite

Fransiska, C., & Candy, C. (2023). PENERAPAN STANDARD OPERATING PROCEDURE DAN REBRANDING PADA SPARKLING EXPRESS LAUNDRY. SWARNA: Jurnal Pengabdian Kepada Masyarakat, 2(3), 310–320. https://doi.org/10.55681/swarna.v2i3.417