The Influence of Financial Literacy and Risk Perception on Interest in Investing in Cryptocurrency Among College Students

Nadha Salsabila; Desmiza Desmiza

doi:10.55681/economina.v5i9.4340

Authors

Nadha Salsabila Universitas Jenderal Achmad Yani Cimahi, Indonesia
Desmiza Desmiza Universitas Jenderal Achmad Yani Cimahi, Indonesia

DOI:

https://doi.org/10.55681/economina.v5i9.4340

Keywords:

Financial Literacy Risk perception, Investment Interest Cryptocurrency, University Students

Abstract

The rapid advancement of digital technology has accelerated the adoption of cryptocurrencies as an alternative investment instrument, especially among the younger generation. However, the increasing interest in cryptocurrency investment is not always accompanied by adequate financial literacy and risk awareness. This study aims to analyze the influence of financial literacy and risk perception on cryptocurrency investment interest among Management students at Universitas Jenderal Achmad Yani. This research employed a quantitative approach using a descriptive and verificative research design. Data were collected through an online questionnaire distributed to 100 respondents selected using purposive sampling. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 27. The results indicate that financial literacy has a positive and significant effect on cryptocurrency investment interest. In contrast, risk perception does not have a significant partial effect on investment interest. Simultaneously, financial literacy and risk perception significantly influence cryptocurrency investment interest, with an adjusted R² value of 0.539, indicating that 53.9% of the variation in investment interest can be explained by the two independent variables. These findings suggest that financial literacy plays a more dominant role than risk perception in encouraging students' interest in cryptocurrency investment. Therefore, improving financial literacy, particularly regarding digital investment instruments, is expected to support more rational and informed investment decision-making among university students

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