Comparative Analysis Of Pt Buka Lapak's Financial Performance Before And After Product Change

Sri Rahayu; Almansyah Rundu Wonua; Agus Zul Bay

doi:10.55681/economina.v5i9.4253

Authors

Sri Rahayu Universitas Sembilanbelas November Kolaka, Indonesia
Almansyah Rundu Wonua Universitas Sembilanbelas November Kolaka, Indonesia
Agus Zul Bay Universitas Sembilanbelas November Kolaka, Indonesia

DOI:

https://doi.org/10.55681/economina.v5i9.4253

Keywords:

Substitution Product Financial Performance, Financial Ratios, Bukalapak, Digital Transformation

Abstract

This research aims analyze difference performance finances of PT Bukalapak.com Tbk before and after change product said , with using five indicators ratio finance , namely Return on Assets (ROA), Current Ratio (CR), Debt to Equity Ratio (DER), Total Asset Turnover (TATO), and Price to Book Value (PBV). Research use approach quantitative comparative with secondary data in the form of report finance quarterly period Quarter II–IV 2024 before and Quarter II–IV 2025 after . Data analysis was carried out using Paired Sample T-Test and Wilcoxon Signed Rank Test for test difference mark ratio finance between second period The results of the research show that in a way descriptive ROA and PBV experienced decline , while CR, DER, and TATO experienced improvement . However , the test results differ show No there is significant differences across all indicator performance financial ROA p = 1,000; CR p = 0.109; DER p = 0.593; TATO p = 0.285; PBV p = 0.285. These findings indicate that impact change products of PT Bukalapak.com Tbk Not yet reflected in a way significant in performance finance during period observation , in line with Signaling Theory states that that signal strategic changes are needed time before market response.

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