Artificial Intelligence in Human Resource Management : Its Impact to Efficiency Recruitment and Talent Acquisition Quality

Hery eko Prastiyo; Selly Erwinasari; Nurlia Nurlia; Misna Ariani

doi:10.55681/economina.v5i9.4248

Authors

Hery eko Prastiyo Universitas Balikpapan, Indonesia
Selly Erwinasari Universitas Balikpapan, Indonesia
Nurlia Universitas Balikpapan, Indonesia
Misna Ariani Universitas Balikpapan, Indonesia

DOI:

https://doi.org/10.55681/economina.v5i9.4248

Keywords:

Artificial Intelligence, Manajemen SDM, Efisiensi Rekrutmen, Talent Acquisition, SEM-PLS

Abstract

This research aims For analyze the influence of Artificial Intelligence (AI) in management source Power man to efficiency recruitment and quality talent acquisition with efficiency recruitment as variables mediation . Research use approach quantitative with method survey of 150 respondents consisting of on HR staff, recruiters, and human capital managers in organizations that have implementing AI in the recruitment process in Indonesia. Recruitment techniques sample using purposive sampling. Data analysis was carried out using Structural Equation Modeling-Partial Least Square (SEM-PLS) with help SmartPLS 4. Research results show that AI in HR has an impact positive and significant to efficiency recruitment . However , AI does not influential significant in a way direct to quality of talent acquisition. Furthermore , efficiency recruitment proven influential positive and significant to quality of talent acquisition. This study also found that efficiency recruitment capable mediate the influence of AI in HR on quality of talent acquisition. Findings study show that more AI implementation effective increase quality talent acquisition through improvement efficiency of the recruitment process compared to through influence directly . This research provides contribution theoretical basis for the development of Resource-Based View and implications practical for organization in recruitment strategy optimization AI- based.

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