Intentions on Free Nutritional Meal Program in Indonesia: Integration of Theory of Planned Behavior and Halal Compliance

Dini Mardiani; Muhammad Dzulfaqori Jatnika; Nadya Larasati Aghnia; Cahya Darmawan

doi:10.55681/economina.v5i9.4095

Authors

Dini Mardiani Universitas Muhammadiyah Bandung, Indonesia
Muhammad Dzulfaqori Jatnika Universitas Siliwangi, Indonesia
Nadya Larasati Aghnia Universitas Muhammadiyah Bandung, Indonesia
Cahya Darmawan Universitas Muhammadiyah Bandung, Indonesia

DOI:

https://doi.org/10.55681/economina.v5i9.4095

Keywords:

Free Nutritional Meal Program, Theory of Planned Behavior, Halal Compliance, Generation Z, Interest

Abstract

The purpose of this study is to examine and analyze the influence of knowledge on halal, concern on halal, and awareness on halal on attitude, as well as the effects of attitude, subjective norms, and perceived behavioral control on Generation Z's Behavioral Intention regarding the Free Nutritious Meal Program in Indonesia by integrating the Theory of Planned Behavior (TPB) and the Halal Compliance framework. A quantitative approach was employed using an online survey distributed to Muslim Generation Z respondents across Indonesia, with data analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). A total of 452 valid responses from Muslim Generation Z individuals were collected and analyzed. The results indicate that knowledge on halal, concern on halal, and awareness on halal have a positive and significant effect on attitude. Furthermore, attitude, subjective norms, and perceived behavioral control significantly and positively influence behavioral intention. Additionally, attitude was proven to play a key mediating role in bridging the relationship between halal factors (knowledge, concern, and awareness) and generation z behavioral intention. These findings provide valuable insights for policymakers and program administrators to design transparent, halal-assured nutritious meal distribution strategies that encourage sustainable participation among Generation Z.

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