Technology Integration, Work–Life Balance, and Job Stress as Predictors of Employee Well-Being:  Internal Marketing Implications in Jakarta

Ade Suhara; Munir Azhari; Hangayomi Adji; Taty Siti Aisah; Rini Astuti

doi:10.55681/economina.v5i8.3870

Authors

Ade Suhara Universitas Buana Perjuangan Karawang, Indonesia
Munir Universitas Mitra Bangsa, Indonesia
Hangayomi Adji Universitas Winaya Mukti, Indonesia
Taty Siti Aisah Universitas Winaya Mukti, Indonesia
Rini Astuti Universitas Winaya Mukti, Indonesia

DOI:

https://doi.org/10.55681/economina.v5i8.3870

Keywords:

Employee well-being, Technology integration, Work–life balance, Job stress, Internal marketing

Abstract

Employee well-being has become increasingly important in creative industries characterized by digitalization, irregular work arrangements, and intensive performance demands. This study examines the relationships among technology integration, work–life balance, job stress, and employee well- being among 150 professionals in Jakarta’s art industry. A quantitative cross-sectional design was employed, and the data were analyzed using partial least squares structural equation modeling with SmartPLS 3. The model explained 62.2% of the variance in employee well-being and demonstrated predictive relevance. Technology integration and work–life balance were positively and significantly associated with employee well-being. Job stress also produced a significant coefficient; however, its positive direction contradicted the hypothesized negative relationship. The item coding and original model output should therefore be verified before this result is interpreted substantively. This study extends existing evidence by integrating digital, work–life, and stress-related conditions within an underexamined creative- industry context. From an internal marketing perspective, technology integration may be understood as internal service infrastructure, work–life balance as part of the employee value proposition, and stress management as an expression of organizational support. This perspective extends the managerial relevance of the findings without treating internal marketing as an empirically tested construct.

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