Transformation of Street Vendors' MSME Income During Religious Events: A Case Study of Sholawatan Al-Busyra in Bangil Field

Sulastri Sulastri

doi:10.55681/economina.v5i7.3196

Authors

Sulastri Sulastri Universitas Islam Internasional Darullugah Wadda'wah, Pasuruan, Indonesia

DOI:

https://doi.org/10.55681/economina.v5i7.3196

Keywords:

Transformation Of Msmes, Religious Event Economy, Street Vendors, Bangil Sholawatan

Abstract

This study examines the income transformation among micro, small, and medium enterprise (MSME) street vendors during large-scale religious events, with a particular focus on the Sholawatan Al-Busyra gathering in Bangil Square. Using qualitative descriptive methods involving in-depth interviews and direct field observations, the study investigates variations in sales volume, consumer behavior, and profit margins before, during, and after the event. The findings indicate that the vendors' daily income increases substantially by approximately 120–180% during the religious celebration. This economic surge is primarily driven by the influx of visitors, the emergence of emotionally and spiritually motivated purchasing behavior, and the amplification effect of social media promotions. Beyond the direct economic benefits, the event demonstrates how religious activities can serve as a catalyst for local community-based economic development. However, persistent issues such as inadequate infrastructure, limited sanitation facilities, and ineffective waste management pose significant challenges to achieving sustainable economic empowerment for MSMEs.

Downloads

Download data is not yet available.

References

Agrawal, S., & Kumar, A. (2025). Economic Impact of Kumbh Mela on Local Communities and Spiritual Tourism. International Journal of Scientific Research in Engineering and Management, 09(05), 1–9. https://doi.org/10.55041/IJSREM46990

Aji, G., Karima, F., Pramestika, A., & Safitri, L. (2023). Dampak Wisata Religi Terhadap Ekonomi Sosial Masyarakat Lokal (Studi Kasus Pada Makam Sapuro, Kota Pekalongan Barat). SANTRI: Jurnal Ekonomi dan Keuangan Islam, 1(5), 205–213. https://doi.org/10.61132/santri.v1i5%20Oktober.137

Almusawi, A., Kheyroddin, R., & Alalhesabi, M. (2025). The impact of the mega-event on urban morphology: Arbaeen event in Al-Najaf as a case study. Frontiers of Architectural Research, 14(2), 381–401. https://doi.org/10.1016/j.foar.2024.08.006

Amalia, Z., Santoso, H., & Kurniawan, F. (2020). The effect of the religious tourism of Menara Kudus on the local economy. Journal of Civil Engineering and Planning, 22(2), 85–94.

Amalia, Z., Tyas, W. P., & Hutama, J. K. P. (2020). The Effect of The Religious Tourism of Menara Kudus on Community’s Economy. Jurnal Teknik Sipil & Perencanaan, 22(1), 64–72. https://doi.org/10.15294/jtsp.v22i1.22495

Anwar, A. (2021). Spiritual economy and event-based economy in Indonesia: An analysis of the socio-economic impact of mass religious activities. Al-Tatwir Journal, 10(1), 45–59.

Anwar, S. (2021). Spiritual Economy and Local Events: A Study of Religious Tourism Impact in Java. Journal of Islamic Economics, 9(2), 201–220.

Asutay, M. (2007). Conceptualisation of the Second Best Solution in Overcoming the Social Failure of Islamic Finance: Examining the Overpowering of Homo Islamicus by Homo Economicus. IIUM Journal of Economics and Management, 15(2), 167–195.

Azizah, N., & Fahrullah, A. (2020). Dampak Event Masjid Al-Akbar Surabaya Terhadap Kesejahteraan Pedagang Sekitar. Jurnal Ekonomika dan Bisnis Islam, 3(2), 222–236. https://doi.org/10.26740/jekobi.v3n2.p222-236

Chapra, M. U. (1992). Islam and the Economic Challenge. The Islamic Foundation.

Damayanti, S., Junaedi, N., Defransyah, R., & Chandra, W. (2025). Kontribusi Pembangunan Masjid Raya Al-Jabbar Bandung Dalam Meningkatkan Ekonomi Dan Sosial Masyarakat Sekitar. GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan, 12(1), 27–34. https://doi.org/10.56015/gjikplp.v12i1.497

Fanani, Z. (2024). Gerakan Sosial Ekonomi Keagamaan Pedagang Pasar Sukowono. Jurnal Al-Tatwir, 11(2), 171–184. https://doi.org/10.35719/5et0zg02

Fanani, Z. (2024). Socio-Economic Religious Movement of Pilgrimage Market Traders. Al-Tatwir: Journal of Da'wah Management, 15(1), 55–70.

Haneef, M. A. (1997). Islam, the Islamic Worldview, and Islamic Economics. IIUM Journal of Economics and Management, 5(1), 39–65.

Ibrahim, A., Budisatria, I. G. S., Widayanti, R., & Artama, W. T. (2019). The impact of religious festival on roadside livestock traders in urban and peri-urban areas of Yogyakarta, Indonesia. Veterinary World, 12(9), 1408–1415. https://doi.org/10.14202/vetworld.2019.1408-1415

Ifada, N. R. I., & Ahdiyana, M. (2023). Evaluasi Dampak Kebijakan Relokasi Pedagang Kaki Lima Di Kawasan Malioboro Kota Yogyakarta. Journal of Public Policy and Administration Research, 1(3), 19. https://doi.org/10.21831/joppar.v8i3.21487

Iswanto, D. (2024). Pembangunan Plaza Ikan Dalam Upaya Pemberdayaan Masyarakat Pesisir Di Kabupaten Tuban. Jurnal Transformasi Administrasi, 14(02), 220–240.

Janabi, S. N. A. (2025). Husseini rituals and their impact on tourism movement – the Arbaeen pilgrimage as a model. Czech Journal of Multidisciplinary Innovations, 45, 17–32.

Kamali, M. H. (2020). Actualization (Taf’il) of the Higher Purposes (Maqasid) of Shariah. International Institute of Advanced Islamic Studies (IAIS).

Kamali, M. H. (2020). Maqasid al-Shariah Made Simple (2nd ed.). International Institute of Islamic Thought.

Kedla, S., Nandini, B., & Chethan, S. (2025). Street Food Culture and Culinary Tourism: Economic Drift for the Tourism Industry. European Journal of Arts, Humanities and Social Sciences, 2(2), 85–91. https://doi.org/10.59324/ejahss.2025.2(2).09

Madyan, M. (2015). The economic impact of religious tourism: A case study of the Sunan Ampel tourist area in Surabaya. BISMA (Business and Management), 7(2), 87–98.

Madyan, M., Kholidah, H., S, D. F., & Laila, N. (2015). Dampak Ekonomi Wisata Religi: Studi Kasus Kawasan Wisata Sunan Ampel Surabaya. BISMA (Bisnis dan Manajemen), 7(2), 101–106. https://doi.org/10.26740/bisma.v7n2.p101-106

Mahfudz. (2023). Peran Wisata Religi Masjid Al-Alam Terhadap Pengembangan Dan Pemberdayaan UMKM. AN NUQUD, 2(1), 1–7. https://doi.org/10.51192/annuqud.v2i1.413

Maurya, A. K., & Gupta, H. (2025). Maha Kumbh 2025: The Economic Impact on Society. Gyanshauryam International Scientific Refereed Research Journal, 8, 65–72. https://doi.org/10.32628/GISRRJ

Mulyani, D., & Hidayat, R. (2020). The role of MSMEs in improving regional economies based on religious events in Indonesia. Journal of Regional Development Economics, 8(1), 12–21.

Mulyani, R., & Hidayat, A. (2020). MSMEs and Local Economic Growth in the Digital Era. People's Economy, 5(1), 45–58.

Nasution, J., Hardana, A., Damisa, A., & Rasyid, A. (2022). Dampak Kehadiran Wisata Religi terhadap Penghasilan Pedagang Makanan di Lingkungan Masjid Agung Syahrun Nur Sipirok. Jurnal Masharif Al-Syariah, 7(4). https://doi.org/10.30651/jms.v7i4.12648

Noviana, L., Nurhadi, N., & Siregar, R. S. (2024). Komodifikasi Alun-alun Karanganyar oleh Pedagang Kaki Lima Malam Hari. Jurnal Ilmiah Ilmu Sosial, 10(1), 50–61. https://doi.org/10.23887/jiis.v10i1.77641

Nurfebieni, W., Syu’aibi, M. M., & Maghfur, I. (2024). Analisis Dampak Wisata Religi Terhadap Peningkatan Ekonomi Street Vendors di Kawasan Masjid Agung Al-Anwar Kota Pasuruan. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(9), 5819–5829. https://doi.org/10.47467/alkharaj.v6i9.2512

Nurhadi, N. (2019). Pedagang Kaki Lima Perspektif Ekonomi Islam. Jurnal At-Tamwil, 1(1), 52–71. https://doi.org/10.33367/at-tamwil.v1i1.739

Pandey, B. S. (n.d.). Economic Impact Of Maha Kumbh Vs. Hajj: A Comparative Analysis Of Tourism, Infrastructure, And Employment (2000–2024). Advances in Consumer Research, 2, 930–936.

Permadi, D. P., & Yantari, H. F. (2024). The Changing Significance of the Gerebeg Maulid Tradition: An Examination of Its Socio-Economic Impact in Indonesia. Jurnal Sosiologi Reflektif, 18(2). https://doi.org/10.14421/6qy79d79

Prasetya, M. A., & Fauziah, L. (2016). Dampak Sosial Ekonomi Relokasi Pedagang Kaki Lima di Kecamatan Buduran Kabupaten Sidoarjo. JKMP, 4(2), 135–150. https://doi.org/10.21070/jkmp.v4i2.691

Prasetya, S. G., & Wardhani, Y. (2018). Analisis Dampak Ekonomi Pedagang Kaki Lima Di Kota Bogor Dengan Pendekatan Input Output Analysis. Jurnal Manajemen Pembangunan Daerah, 10(2). https://doi.org/10.29244/jurnal_mpd.v10i2.27790

Prasetya, S. G., Hidayat, R., & Sari, L. (2018). Analysis of the economic impact of street vendors in urban areas: A multiplier effect approach. Journal of Regional Development Management, 10(2), 55–66.

Rahmadani, R. D., & Subroto, W. T. (2022). Analisis Strategi Pengembangan UMKM Kabupaten Sidoarjo di Masa Pandemi Covid-19. Jurnal Pendidikan Administrasi Perkantoran, 10(2), 167–181. https://doi.org/10.26740/jpap.v10n2.p167-181

Raikhani, A., & Sari, L. R. (2023). The impact of religious tourism activities on the income of street vendors in the Gus Dur Jombang religious tourism area. Prapanca Journal, 5(1), 40–52.

Rasul, U. S. M. (2023). Ramadan and street vendors in Dhaka: Socio-economic dynamics of religious events. Asian Journal of Multidisciplinary Studies, 11(4), 66–78.

Rasul, U. S. M., & Uddin, M. S. (2023). Blessings on a Cart: Ramadan and Street Vendors in Dhaka. Asian Journal of Management, 14(1), 29–36. https://doi.org/10.52711/2321-5763.2023.00006

Rohman, A. (2017). The economic impact on the income of kiosk traders at the religious tourism site of Sunan Drajat's Tomb in Lamongan. Journal of Theoretical and Applied Islamic Economics, 4(9), 703–713.

Rohman, A., & Fauzi, M. Q. (2016). Dampak Ekonomi Terhadap Pendapatan Pedagang Kios Di Wisata Religi Makam Sunan Drajat Lamongan. Jurnal Ekonomi Syariah Teori Dan Terapan, 3(2), 114–126.

Rokhadi, R., Sukistanto, S., & Setyawati, H. T. (2025). The Impact of The Existence of Religious Tourism on the Economy of the Surrounding Community. Eduvest Journal of Universal Studies, 5(4), 4321–4329. https://doi.org/10.59188/eduvest.v5i4.34658

Sánchez, V. L., Fernández, M. D., & Lara, J. Á. S. (2017). Economic impact of a religious and tourist event: A Holy Week celebration. Tourism Economics, 23(6), 1255–1274. https://doi.org/10.1177/1354816616675996

Shalbafian, A. A. (2021). A new look at the Arba’een mega-event: Pilgrimage, participation and prosperity. International Journal of Religious Tourism and Pilgrimage, 9(2), 18–32.

Shalbafian, A. A., & Zarandian, N. (2021). A New Look at the Arba’een Mega-event from the Perspective of Iraqis as the Host Community. https://doi.org/10.21427/ZF6T-3F61

Subekti, P., Ruchiat, A., & Sjoraida, D. F. (2024). The Pilgrimage Tradition as an Economic Source for the Community Around the Sacred Tomb, 9(2).

Suyono, M. (2022). Religious Activities and the Informal Economy in East Java. Journal of Islamic Socioeconomics, 8(3), 112–127.

Syu’aibi, M. M., Maghfur, I., & Nurfebieni, W. (2023). Analysis of the impact of religious tourism on improving the economy of street vendors in the Al-Anwar Grand Mosque area of Pasuruan City. Al-Kharaj: Journal of Islamic Economics, Finance & Business, 5(3), 99–111.

Toyibah, W., & Windrayadi, Y. D. P. (2025). Kehidupan Ekonomi Pedagang Kaki Lima Di Wisata Religi Sunan Bonang Kabupaten Tuban Setelah Adanya Pandemi Covid-19. Oportunitas: Jurnal Pendidikan Ekonomi, Manajemen, Kewirausahaan Dan Koperasi, 4(2), 25–29. https://doi.org/10.5555/oportunitas.v4i02.1990

Yaduvanshi, T., Yaduvanshi, S., Yadav, S., & Yaduvanshi, R. (2025). The Maha Kumbh Multiplier: Unveiling the economic ripple effects of mega religious gatherings in Uttar Pradesh. International Journal of Foreign Trade and International Business, 7(1), 122–127. https://doi.org/10.33545/26633140.2025.v7.i1b.151

Yunita, I., Yulianti, P., & Mulyani, D. K. (2025). Dampak Pengembangan UMKM Syariah Terhadap Pertumbuhan Ekonomi Daerah. JPIB: Jurnal Penelitian Ibnu Rusyd, 3(1), 59–65.