Ketika Edukasi Kesehatan Menjadi Personal: Self-Disclosure dan Health Information-Seeking Audiens dalam Komunikasi Dokter di Youtube Indonesia

Alfian Tohari Alfian; Nurannafi F. S. Maella; Iwan Joko Prasetyo

doi:10.55681/armada.v4i10.4599

Authors

Alfian Tohari Alfian Magister Ilmu Komunikasi, Universitas Dr. Soetomo, Surabaya, Indonesia https://orcid.org/0009-0003-7700-1239
Nurannafi F. S. Maella Magister Ilmu Komunikasi, Universitas Dr. Soetomo, Surabaya, Indonesia https://orcid.org/0000-0002-1531-7620
Iwan Joko Prasetyo Magister Ilmu Komunikasi, Universitas Dr. Soetomo, Surabaya, Indonesia https://orcid.org/0000-0002-5506-6029

DOI:

https://doi.org/10.55681/armada.v4i10.4599

Keywords:

YouTube, Komunikasi Kesehatan, Self-Disclosure, Health Information-Seeking, Dokter Digital, Komunikasi Digital

Abstract

YouTube semakin menjadi ruang komunikasi kesehatan yang memungkinkan informasi medis dari dokter dimaknai secara personal oleh audiens. Penelitian ini menganalisis respons audiens terhadap video edukasi kesehatan dokter melalui komentar, khususnya proses pemaknaan personal, pengungkapan diri terkait kesehatan, dan pencarian informasi. Penelitian menggunakan desain kualitatif interpretatif dengan purposive sampling terhadap 400 komentar dari empat video kesehatan dokter Indonesia di YouTube. Data dianalisis melalui pengodean tematik iteratif, constant comparison, analisis kasus negatif, dan sintesis interpretatif. Hasil menunjukkan bahwa keterlibatan audiens tidak terbatas pada hiburan dan apresiasi, tetapi juga mencakup pengaitan informasi dengan pengalaman diri dan keluarga, pengungkapan pengalaman kesehatan, serta penempatan dokter sebagai sumber informasi profesional. Sejumlah komentar berkembang menjadi pencarian informasi spesifik, termasuk penjelasan, interpretasi gejala, pencegahan, dan tindakan. Temuan ini menunjukkan bahwa edukasi kesehatan di YouTube mengalami personalisasi ketika informasi publik diubah menjadi komunikasi yang bermakna bagi individu. Penelitian ini menawarkan konsep personalization of health education untuk menjelaskan keterkaitan antara health edutainment, pemaknaan personal, self-disclosure, dan orientasi konsultatif dalam komunikasi dokter dengan audiens.

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