Konstruksi Sosial Atas Praktik Komunikasi Antara Masyarakat Adat Suku Moni dan PT Adventure Cartensz dalam Pengelolaan Pariwisata Puncak Cartensz

Rozanska Audrey Vieradiny; Leila Mona Ganiem

doi:10.55681/armada.v4i9.3950

Authors

Rozanska Audrey Vieradiny Magister Ilmu Komunikasi, Universitas Mercu Buana, Indonesia
Leila Mona Ganiem Magister Ilmu Komunikasi, Universitas Mercu Buana, Indonesia

DOI:

https://doi.org/10.55681/armada.v4i9.3950

Keywords:

Konstruksi Sosial, Komunikasi, Masyarakat Adat Suku Moni, PT Adventure Cartensz, Puncak Cartensz, Pariwisata Berbasis Masyarakat

Abstract

Penelitian ini bertujuan menganalisis konstruksi sosial dalam praktik komunikasi antara masyarakat adat Suku Moni dan PT Adventure Cartensz dalam pengelolaan pariwisata Puncak Cartensz. Hasil penelitian menunjukkan bahwa komunikasi berlangsung secara langsung, informal, adaptif, dan berbasis hubungan kekeluargaan dengan kepala suku serta tokoh adat sebagai penghubung utama. Perusahaan berperan dalam pengambilan keputusan, koordinasi, dan penyampaian informasi melalui pertemuan tatap muka, telepon, WhatsApp, serta penggunaan bahasa Moni dan bahasa Indonesia sesuai konteks. Pola komunikasi tersebut membangun kepercayaan dan kerja sama yang memberikan manfaat bagi kedua pihak, yaitu peluang ekonomi bagi masyarakat dan dukungan sosial serta pengetahuan lokal bagi perusahaan. Namun, praktik komunikasi masih bersifat situasional, bergantung pada tokoh tertentu, menghadapi kendala geografis dan jaringan, serta belum sepenuhnya melibatkan masyarakat dalam perencanaan dan evaluasi. Konstruksi sosial berlangsung melalui tahapan eksternalisasi, objektivasi, dan internalisasi yang membentuk pemahaman bersama bahwa Puncak Cartensz merupakan wilayah adat sekaligus destinasi wisata dan ruang ekonomi. Meskipun hubungan bersifat kooperatif, partisipasi masyarakat dalam pengambilan keputusan masih perlu diperkuat.

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