The Impact of Technology Adoption on Productivity, Sales, Performance and Farmer Satisfaction: Evidence From Rose Cultivation in Ngliman Village Indonesia

Wahyu Eka Kiswardani; N.Azizia Gia Mutiarasari; Muhammad Farhansyah Mondari

Authors

Wahyu Eka Kiswardani Telkom University, Surabaya, Indonesia
N.Azizia Gia Mutiarasari Telkom University, Surabaya, Indonesia
Muhammad Farhansyah Mondari Telkom University, Surabaya, Indonesia

Keywords:

Productivity, Sales, Farmer Satisfaction, Technology

Abstract

Rose cultivation is an important agricultural sector in Ngliman Village. However, conventional cultivation practices that remain widely adopted have resulted in low productivity, declining sales, and reduced farmer satisfaction. This study aims to analyse the effect of applying cultivation technology on rose productivity, increased sales, and farmer satisfaction. The research employed an experimental method on a 4 × 15 metre plot planted with 60 rose plants. Cultivation technology was implemented to improve plant growth and production yields. Data were collected over six planting cycles and compared with conventional cultivation methods. The results showed a significant increase in productivity following the application of cultivation technology. Increased yields directly contributed to higher sales and greater levels of farmer satisfaction. These findings indicate that integrating technology into rose cultivation can improve farming performance while providing economic benefits for farmers. Furthermore, the application of technology supports more efficient and sustainable cultivation practices. This study demonstrates that the use of technology has the potential to strengthen the competitiveness and sustainability of rose cultivation businesses in Ngliman Village and other areas with similar characteristics.

Downloads

Download data is not yet available.

References

Endra, R. Y., Cucus, A., & Wulandana, M. A. (2020). Perancangan aplikasi berbasis web pada sistem aeroponik untuk monitoring nutrisi menggunakan framework CodeIgniter. Explore, 11, 1–7.

Faozi, M. A., Alhassan, B. U., & Idris, Y. A. (2021). Impact of drip irrigation system on water use efficiency and yield of rose (Rosa hybrida) in Nigeria. International Journal of Agriculture and Biology, 25(1), 50–58.

Indrawati. (2015). Metode penelitian manajemen dan bisnis: Konvergensi teknologi komunikasi dan informasi. Refika Aditama.

Indrawati. (2017). Perilaku konsumen individu. Refika Aditama.

Khalil, M. A., Mahmoud, Y. A., Abdel-Latif, K. F., & El-Haddad, M. A. (2021). Management of rose downy mildew using bio-agents under open-field cultivation. Archives of Phytopathology and Plant Protection, 54(3–4), 162–174.

Latan, H., & Ghozali, I. (2015). Partial least squares: Konsep, teknik dan aplikasi SmartPLS 2.0 M3 untuk penelitian empiris. Badan Penerbit Universitas Diponegoro.

Pinem, E. S. A. (2019). Implementasi IoT (Internet of Things) pada rancang bangun sistem monitoring tanaman hortikultura berbasis mikrokontroler. Jurnal CyberTech, 1–7. https://ojs.trigunadharma.ac.id/

Santosa, P. (2018). Metode penelitian kuantitatif: Pengembangan hipotesis dan pengujiannya menggunakan SmartPLS. Andi.

Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill-building approach (7th ed.). John Wiley & Sons.

Sholihin, M., & Ratmono, D. (2020). Analisis SEM-PLS dengan WarpPLS 7.0 untuk hubungan nonlinier dalam penelitian sosial dan bisnis. Andi.

Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.

Tariq, A., Farooq, M., Rehman, A., Ali, A., & Saleem, M. F. (2020). Improved fertilizer management enhances the productivity and quality of cut roses (Rosa hybrida) in Pakistan. International Journal of Agriculture and Biology, 24(1), 93–100.

Ula, D. Q., Azizah, & Suryanto, A. (2018). Pembungaan kembali tanaman mawar (Rosa sp.) sebagai tanaman taman melalui pemangkasan dan pemberian pupuk. Plantropica: Journal of Agricultural Science, 3(1).

Yahaya, Y. A., Mohammed, M., Abubakar, Y. A., Yakubu, R. A., & Iliyasu, A. (2020). Effect of different irrigation scheduling and fertigation rates on growth and yield of rose (Rosa hybrida) under drip irrigation system. Journal of Experimental Agriculture International, 41(1), 60–71.

Yan, W., Han, L., Hu, B., Guo, X., Ma, X., Wang, J., & Chen, J. (2021). Evaluation of the efficiency of integrated pest management of roses in China. Frontiers in Plant Science, 12, 656083. https://doi.org/10.3389/fpls.2021.656083

Yakin, G., Wibawa, I. M., & Putra, I. K. (2021). Rancang bangun alat pengukur pH tanah menggunakan sensor pH meter modul V1.1 SEN0161 berbasis Arduino Uno. [Nama jurnal belum tersedia], 22(2).

Zheng, H., Wang, L., Liu, Y., Chen, J., & Qiao, X. (2020). Effects of greenhouse cultivation on growth and yield of rose (Rosa hybrida) in China. Horticulturae, 6(1), 19.