Peran Platform Media Sosial dalam Mempengaruhi Aktivisme Pemuda: Studi di Era TikTok & Instagram Reels
DOI:
https://doi.org/10.55681/armada.v3i8.1684Keywords:
Aktivisme pemuda, TikTok, Instagram reels, media sosial, digital activismAbstract
Perkembangan teknologi digital telah mengubah pola partisipasi sosial-politik generasi muda, salah satunya melalui platform video pendek seperti TikTok dan Instagram Reels. Penelitian ini bertujuan untuk menganalisis bagaimana kedua platform tersebut berperan dalam membentuk bentuk baru aktivisme pemuda, baik sebagai ruang ekspresi, arena kampanye, maupun sarana mobilisasi kolektif. Dengan menggunakan pendekatan kualitatif deskriptif melalui wawancara mendalam, observasi digital, dan analisis konten, penelitian ini menemukan bahwa pemuda memanfaatkan fitur remix, duet, viralitas algoritmik, dan storytelling visual untuk menyebarkan pesan sosial-politik secara lebih cepat dan inklusif. Hasil penelitian menunjukkan adanya transformasi pola aktivisme dari bentuk konvensional (aksi jalanan, pertemuan tatap muka) ke bentuk digital (kampanye hashtag, video singkat, gerakan daring), yang kemudian dapat berkonversi kembali ke aksi nyata di dunia offline. Faktor sosial-budaya lokal terbukti berpengaruh dalam menentukan bagaimana pesan aktivisme diproduksi dan diterima, sementara tantangan utama yang muncul meliputi risiko misinformasi, keamanan digital, tekanan psikologis, serta keterbatasan literasi digital. Secara teoretis, penelitian ini memperluas kerangka digital activism dengan menekankan peran affordances platform video pendek dalam membentuk taktik komunikasi dan solidaritas digital pemuda. Secara praktis, temuan ini memberikan implikasi bagi organisasi pemuda, LSM, pembuat kebijakan, dan penyedia platform untuk merancang strategi kampanye berbasis media sosial yang lebih efektif, etis, dan berkelanjutan.
Downloads
References
AFTAR PUSTAKA
Additional analyses: trends on Reels reach & platform algorithms (2024–2025 reports).
Braun, V., & Clarke, V. (2021). Thematic analysis: A practical guide. London: Sage.
Creswell, J. W., & Creswell, J. D. (2021). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Sage Publications.
Ekström, M., & Sveningsson, M. (2022). Young citizens and political engagement in the digital age. Routledge.
Flick, U. (2022). An introduction to qualitative research (7th ed.). Sage Publications.
Gil de Zúñiga, H., Diehl, T., & Ardévol-Abreu, A. (2021). "Activism in the digital era: New patterns of youth political participation." New Media & Society, 23(7), 1884–1902.
Lim, M. (2020). "Beyond clicktivism: The evolving forms of youth activism in digital media." International Journal of Communication, 14, 4502–4521.
Lincoln, Y. S., & Guba, E. G. (2021). Naturalistic inquiry. Sage.
Literat, I. (2023). "TikTok and the dynamics of youth civic engagement: Remix, duet, and the culture of participation." Journal of Youth Studies, 26(5), 643–659.
Literat, I. (2023). TikTok as a key platform for youth political expression. Omnisol Socrates. Retrieved from omnisol-socrates.s3.amazonaws.com
Literat, I., & Kligler-Vilenchik, N. (2023). TikTok as a Key Platform for Youth Political Expression. (full text).
Markham, A. (2020). Ethics as methods: Doing ethics in the era of big data research. Qualitative Inquiry, 26(2), 172–180.
Marshall, D., Smith, A., & Nguyen, T. (2022). Activism in the digital age: Psychosocial impacts of online participation. Psychology & Media Studies, 15(3), 201–219. PMC.
Marshall, I. C. (2022). Activism in the Digital Age: The Link Between Social Media and Psychological Stress. PMC.
Marwick, A. (2023). The private is political: Digital security, activism, and online harassment. MIT Press.
Nugroho, Y. (2023). "Digital activism in Southeast Asia: Local values, political context, and youth participation." Asian Journal of Communication, 33(4), 356–372.
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2021). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health, 42(5), 533–544.
Pew Research Center. Teens, Social Media and Technology (2023–2024 reports).
PMC. (2024). Digital activism and mental health risks among youth. Public Mental Health Journal, 19(1), 88–104.
Reports & syntheses on digital activism and advocacy (2024). DigitalWellnessLab / Pew summary.
SAGE Journals. (2023). Local context and youth activism in Southeast Asia. Journal of Youth Studies, 28(2), 144–160.
Sainz, G. M. (2023). Youth digital activism, social media and human rights. Taylor & Francis.
Sainz, M. (2023). Youth digital activism, social media, and human rights. Taylor & Francis Online, 12(4), 55–73.
SSRN / working papers on Instagram Reels & content consumption (2024).
SSRN. (2025). Algorithmic shifts and social campaigns: The case of Instagram Reels. Social Science Research Network. Retrieved from ssrn.com
The Digital Wellness Lab. (2023). Digital literacy and safe youth activism online. Harvard Medical School Research Center. Retrieved from digitalwellnesslab.org
Yin, R. K. (2020). Case study research and applications: Design and methods (6th ed.). Sage.
Youth activism and (de)personalized remix on TikTok (2024).
Zhang, X., & Chen, W. (2022). "Viral videos and youth political mobilization on short-video platforms." Social Media Society, 8(2), 1–12.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 ARMADA : Jurnal Penelitian Multidisiplin
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
