Pendampingan Pengrajin Gerabah Tradisional Negeri Ouw melalui Penguatan Rantai Pasok dan Pemasaran Digital

Hulawa Theresia Waileruny; Hadinda Hadinda; Walter Tabelessy; Sandriyani Frahdita Risakotta

doi:10.55681/swarna.v5i9.4212

Authors

Hulawa Theresia Waileruny Fakultas Ekonomi dan Bisnis, Universitas Pattimura
Hadinda Fakultas Ekonomi dan Bisnis, Universitas Pattimura
Walter Tabelessy Fakultas Ekonomi dan Bisnis, Universitas Pattimura
Sandriyani Frahdita Risakotta Fakultas Ekonomi dan Bisnis, Universitas Pattimura

DOI:

https://doi.org/10.55681/swarna.v5i9.4212

Keywords:

Pengrajin Gerabah Tradisional, Rantai Pasok, Manajemen Persediaan, Pemasaran Digital, Pemberdayaan Masyarakat

Abstract

Pengrajin gerabah tradisional di Negeri Ouw, Kecamatan Saparua Timur, Kabupaten Maluku Tengah merupakan pelaku usaha berbasis budaya lokal yang memiliki potensi ekonomi sekaligus nilai warisan budaya. Namun, kegiatan usaha yang dijalankan secara tradisional masih menghadapi berbagai kendala, antara lain pengelolaan bahan baku yang belum terstruktur, tidak adanya standar operasional produksi, pencatatan persediaan yang terbatas, serta pemasaran yang masih didominasi cara konvensional. Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kapasitas pengrajin gerabah melalui pendekatan pendampingan integratif yang menghubungkan pengelolaan rantai pasok dan digitalisasi pemasaran. Metode yang digunakan adalah pendekatan partisipatif melalui tahapan identifikasi kebutuhan, pemetaan rantai pasok, pelatihan dan pendampingan penyusunan SOP produksi, pengembangan sistem pencatatan persediaan, penyusunan katalog digital, serta monitoring dan evaluasi. Kegiatan melibatkan 21 pengrajin aktif di Negeri Ouw. Hasil kegiatan menunjukkan bahwa program berhasil menghasilkan empat luaran utama, yaitu peta rantai pasok usaha gerabah, SOP produksi sederhana, sistem pencatatan persediaan bahan baku dan produk jadi, serta katalog digital produk sebagai media promosi. Selain menghasilkan instrumen operasional yang dapat digunakan secara langsung, program ini juga membantu memperkuat pemahaman pengrajin mengenai pengelolaan usaha yang lebih terstruktur. Pendekatan integratif yang diterapkan relevan untuk mendukung penguatan kapasitas pengrajin tradisional berbasis budaya lokal, khususnya di wilayah kepulauan.

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