Penerapan Teknologi Mekanisasi dan Inovasi Desain Kemasan untuk Peningkatan Daya Saing UMKM Snack N&N Salatiga
DOI:
https://doi.org/10.55681/swarna.v5i8.4005Keywords:
Daya Saing, Desain Kemasan, Makanan Ringan, Mekanisasi Produksi, UMKM Snack N&NAbstract
UMKM Snack N&N Salatiga merupakan usaha pengolahan makanan ringan yang memiliki potensi pengembangan pasar, namun masih menghadapi kendala dalam proses produksi dan pemasaran. Pencetakan kue untir-untir yang masih dilakukan secara manual menyebabkan kapasitas produksi terbatas, waktu pengerjaan relatif lama, dan bentuk produk kurang seragam. Di sisi lain, desain kemasan yang digunakan belum optimal dalam menarik minat konsumen, menyampaikan informasi produk, dan memperkuat identitas merek. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas produksi dan daya saing UMKM melalui penerapan mesin pencetak kue untir-untir serta inovasi desain kemasan. Metode pelaksanaan meliputi identifikasi kebutuhan mitra, perancangan dan penerapan mesin, pengembangan desain kemasan, pelatihan penggunaan teknologi, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan bahwa penerapan mekanisasi mampu meningkatkan kapasitas dan efisiensi produksi serta menghasilkan bentuk produk yang lebih seragam. Inovasi kemasan juga meningkatkan tampilan visual, kelengkapan informasi, dan citra merek produk. Selain itu, pelatihan dan pendampingan meningkatkan kemampuan mitra dalam mengoperasikan teknologi produksi dan menerapkan konsep pengemasan yang lebih modern. Secara keseluruhan, penerapan teknologi tepat guna dan inovasi kemasan memberikan dampak positif terhadap produktivitas, kualitas produk, dan daya saing UMKM Snack N&N Salatiga.
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