Reconstructing the Meaning of President Prabowo Subianto's Controversial Speech in Cross-Categories of Instagram Content Creators
DOI:
https://doi.org/10.55681/ijssh.v4i3.4084Keywords:
Controversial Utterance, Critical Discourse Analysis, Fairclough, Instagram, Representational MeaningAbstract
This study examines how Instagram content creators reconstruct the meaning of President Prabowo Subianto’s controversial remarks, “Ndasmu” and “Emang gue pikirin”, delivered during the 17th National Farmers and Fishermen Week in Gorontalo in 2026. Employing a descriptive qualitative approach, the study integrates Norman Fairclough’s three-dimensional Critical Discourse Analysis with Kress and van Leeuwen’s multimodal discourse analysis. Five Instagram posts representing student organisations (@bem.fhui), news media (@mediakoranjakarta and @tempodotco), and individual content creators (@bewngaa and @awaanstory) were analysed. The findings reveal that differences in lexical choices, video editing, captions, and visual representations construct contrasting portrayals of the President, ranging from indifference towards public concerns to deliberate directness in political communication. These variations reflect distinct content production practices, including organisational discussions, editorial considerations, and individual perspectives. Audience engagement and comments further indicate that conflict-oriented representations attracted greater attention than clarificatory content. The study concludes that a single political utterance can generate multiple interpretations through processes of selection, recontextualisation, and digital circulation. These findings highlight the relationship between language, power, and meaning construction in digital political discourse.
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