Digital Transformation and Sales Performance of Air Rifle SMEs in the Society 5.0 Era: A Case Study of CV. Serdadu Rifle Kediri
DOI:
https://doi.org/10.55681/economina.v5i9.4325Keywords:
Digital Transformation, Sales Performance, Small and Medium-Sized Enterprises (SMEs), Society 5.0.Abstract
This study aims to analyze the digital transformation implemented by CV. Serdadu Rifle and its impact on the sales performance of air rifles in the Society 5.0 era. The research employed a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews, observations, and documentation. The findings reveal that CV. Serdadu Rifle began its digital transformation in 2019 by utilizing YouTube, Facebook, and Instagram, which later expanded to the optimization of Search Engine Optimization (SEO) strategies in 2024. The digital transformation has significantly enhanced the company's sales performance, as reflected by an annual revenue of approximately IDR 1.2 billion, an expanded customer base reaching regions beyond Java, and an average daily engagement of 80–120 customer inquiries. Within the Society 5.0 framework, CV. Serdadu Rifle represents a small and medium-sized enterprise (SME) that integrates digital technology through a human-centered approach by establishing a well-structured multimedia team and a collaborative production network across multiple cities.
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