Utilization Of Sharia Digital Marketing In Marketing Pink Rice In The One Islamic Boarding School One Product (Opop) Pro- gram

Erika Royatul Mufiddah; Ahmad Syafi'i; Haniatul Mukarromah

doi:10.55681/economina.v5i8.3712

Authors

Erika Royatul Mufiddah IAI SUNAN GIRI PONOROGO (INSURI), Ponorogo, Indonesia
Ahmad Syafi'i IAI SUNAN GIRI PONOROGO (INSURI), Ponorogo, Indonesia
Haniatul Mukarromah IAI SUNAN GIRI PONOROGO (INSURI), Ponorogo, Indonesia

DOI:

https://doi.org/10.55681/economina.v5i8.3712

Keywords:

Sharia Digital Marketing, Pink Rice, One Pesantren One Product (OPOP)

Abstract

Advancements in information technology have driven the use of digital media as a marketing strategy to enhance product competitiveness. This study aims to analyze the implementation of Sharia-compliant digital marketing for "Pink Rice" under the One Pesantren One Product (OPOP) program at the Darul Falah Islamic Boarding School. A descriptive qualitative approach was employed, utilizing data collection methods such as interviews, observation, and documentation, with analysis conducted via source triangulation. The findings indicate that implementing Sharia-compliant digital marketing yields benefits by expanding market reach, boosting product competitiveness, and supporting the economic empowerment of the Islamic boarding school. Furthermore, this strategy opens up broader business development opportunities, although challenges remain regarding resource limitations, digital media management capabilities, and the optimization of technology utilization.

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