Entrepreneurship Program Medan Communication and Information Technology Academy (DEA) in Improving MSME Competence

Abstract

The purpose of this study is to analyze the influence of Digital Entrepreneurship Academy (DEA) of the Ministry of Communication and Informatics ( Kominfo ) of Medan City on the competence of MSMEs. This study is needed to identify that digital entrepreneurship awareness is still below average and MSME actors have not utilized digital platforms optimally in the digitalization era in their business operations. The approach used is a quantitative approach with a survey technique of 337 respondents in the DEA Kominfo Medan Program with multiple linear regression analysis. In this study, the understanding of digital entrepreneurship and the use of digital platforms are independent variables and MSME competence is the dependent variable. Based on the results of the study, it can be seen that both independent variables have a significant influence, both partially and simultaneously, on MSME competence at a significance level of 0.000 (<0.05). These skills are mainly improved in business financial management, by using a digital-based system. The coefficient of determination (R2) is 0.929, which means that these two variables explain 92.9% of MSME competence and 7.1% is caused by other variables that cannot be analyzed in this study. Based on the results of this study, it is concluded that the Medan Kominfo DEA Program can improve the digital knowledge and skills of SMEs in facing competition in the digital era.