Digital-Based Religious Tourism Governance: An Integration Model of Smart Tourism, Creative Economy, and Local Wisdom in Strengthening the Sustainability of the Community Economy in Gorontalo

Sabriana Gintulangi; Novita Rolinsa Madina; Fidya Hardiyanti  H. Latala; Olgha S. Nusu

doi:10.55681/economina.v5i5.2122

Authors

Sabriana Gintulangi Universitas Bina Taruna
Novita Rolinsa Madina University Gorntalo, Indonesia
Fidya Hardiyanti H. Latala University Gorntalo, Indonesia
Olgha S. Nusu University Gorntalo, Indonesia

DOI:

https://doi.org/10.55681/economina.v5i5.2122

Keywords:

Good Governance, Local tourism, Creative Economy, Local Wisdom

Abstract

Digital transformation in the tourism sector is driving the development of technology-based religious tourism as part of efforts to increase destination competitiveness. However, the implementation of digitalization in religious tourism in the regions still faces limitations, not only in infrastructure and community capacity, but also in governance, coordination between stakeholders, and integration with the local economy. This study aims to analyze the governance of digital-based religious tourism in Gorontalo Regency through the integration of smart tourism, the creative economy, and local wisdom in strengthening the community's economic sustainability. This study used a mixed methods approach with data collected through in-depth interviews, a survey of 210 respondents, and Focus Group Discussions (FGDs). The results indicate that smart tourism readiness is still in the low to moderate category, characterized by the low quality of digital promotion, the condition of facilities, and coordination between stakeholders. Local wisdom has relatively strong potential, but has not been optimally integrated with the creative economy and digital systems. This study produces an integrative governance model that emphasizes the importance of multi-stakeholder collaboration, strengthening the role of the community, and preserving cultural values in the development of inclusive and sustainable religious tourism

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