Lathifah H, Frida Utami R, Rachmawati E, Nurul Innayah M. The Influence of Live Streaming, Brand Ambassadors, and Advertising on Purchase Decisions for Erigo Fashion Products on Shopee. JE [Internet]. 2026 Aug. 30 [cited 2026 Sep. 16];5(8):5392-411. Available from: https://ejournal.45mataram.ac.id/index.php/economina/article/view/3873