Kristianjati, D., and A. Rizal. “The Influence of FOMO and Perceived Value on Purchase Decisions for Adidas Running Shoes: Brand Image As a Mediating Variable A Study of Gen Z and Millennials in Indonesia”. JURNAL ECONOMINA, vol. 5, no. 8, Aug. 2026, pp. 5836-50, doi:10.55681/economina.v5i8.3898.