Mahartika, K. W. and Nadlifatin, R. (2026) “The Influence of User-Generated Content (UGC) and Electronic Word-of-Mouth (E-WOM) on Purchasing Decisions through Brand Image At Sens Hotel & Spa Ubud ”, JURNAL ECONOMINA, 5(6), pp. 2914–2927. doi: 10.55681/economina.v5i6.2933.