PUTRI, S.; DIAN URFINA, Y.; FAKHRIANSYAH, F.; RIFAID, R. The Impact of Interactivity and Live Streaming Promotion (TikTok Shop) on Consumer Purchase Intention: An S-O-R Model Approach. JURNAL ECONOMINA, [S. l.], v. 5, n. 7, p. 4091–4109, 2026. DOI: 10.55681/economina.v5i7.3349. Disponível em: https://ejournal.45mataram.ac.id/index.php/economina/article/view/3349. Acesso em: 5 aug. 2026.