SA'BAN, F.; ANGGRIANI, Y.; NURWAHIDAH, N.; AKBAR, I.; KHAIRUNNISAH, K. The Influence of Celebrity Endorsement on the Customer Decision-Making Process Based on the AISAS Model with the Hedonic Value and Functional Value Approaches. JURNAL ECONOMINA, [S. l.], v. 5, n. 6, p. 3043–3054, 2026. DOI: 10.55681/economina.v5i6.2991. Disponível em: https://ejournal.45mataram.ac.id/index.php/economina/article/view/2991. Acesso em: 2 jul. 2026.