Astrolina, A. E., Masnita, Y., & Kurniawati, K. (2026). Integration Of Norm Activation Theory With Mediators And Moderators To Analyze The Influence Of Personal Norms On The Sustainable Consumer Intention Of MSMEs. JURNAL ECONOMINA, 5(7), 3771–3786. https://doi.org/10.55681/economina.v5i7.3218