Prasetia, N., Rosita, D., Listiqomah, L., Nurhabibah, N., & Hasan, S. (2026). The Role of Marketing Strategy and Artificial Intelligence on Operational Performance with Trust as a Mediating Variable: A Study on Postgraduate Students at Balikpapan University. JURNAL ECONOMINA, 5(6), 3005–3013. https://doi.org/10.55681/economina.v5i6.2982