Prasetia, N., Rosita, D., Listiqomah, L., Nurhabibah, N. and Hasan, S. 2026. The Role of Marketing Strategy and Artificial Intelligence on Operational Performance with Trust as a Mediating Variable: A Study on Postgraduate Students at Balikpapan University. JURNAL ECONOMINA. 5, 6 (Jun. 2026), 3005–3013. DOI:https://doi.org/10.55681/economina.v5i6.2982.