Puja, G., Stiadi, M. and Kurniadi, H. 2026. Conformity, Free Shipping, and Positive Emotions Toward Impulse Buying in Generation Z on the TikTok Shop Platform. JURNAL ECONOMINA. 5, 5 (May 2026), 1416–1432. DOI:https://doi.org/10.55681/economina.v5i5.2261.