https://ejournal.45mataram.ac.id/index.php/armada <p><strong>ARMADA : Jurnal Penelitian Multidisiplin </strong>is a multidisciplinary journal published by LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram every month a year with online version of <strong><a href="https://issn.brin.go.id/terbit/detail/20221230551939829" target="_blank" rel="noopener">E-ISSN 2964-2981</a></strong> and can be accessed openly. This journal is a peer reviewed, open access, scientific and scholarly journal which publishes research papers, review papers, case reports, case studies, books review, thesis, dissertation works, etc.</p> <p>ARMADA journal provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be examined empirically. This journal publishes research articles covering multidisciplinary sciences, including humanities and social sciences, education, religious sciences, philosophy, economics, engineering sciences, and health sciences.</p> LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram en-US ARMADA : Jurnal Penelitian Multidisiplin 2964-2981 https://ejournal.45mataram.ac.id/index.php/armada/article/view/1855 <p>Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran halal, electronic word of mouth (e-WOM), dan kepercayaan merek terhadap minat beli ulang produk kosmetik. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner kepada 120 responden yang telah membeli dan menggunakan produk kosmetik. Teknik pengambilan sampel menggunakan purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa e-WOM dan kepercayaan merek berpengaruh positif dan signifikan terhadap minat beli ulang, sedangkan kesadaran halal tidak berpengaruh signifikan secara parsial. Namun, secara simultan kesadaran halal, e-WOM, dan kepercayaan merek berpengaruh signifikan terhadap minat beli ulang produk kosmetik.</p> Nasihatin Husna Asyidatur Rosmaniar Ali Imaduddin Copyright (c) 2026 ARMADA : Jurnal Penelitian Multidisiplin https://creativecommons.org/licenses/by-sa/4.0 2026-01-31 2026-01-31 4 1 1 9 10.55681/armada.v4i1.1855 https://ejournal.45mataram.ac.id/index.php/armada/article/view/1809 <p>UMKM pangan lokal memiliki peran penting dalam pembangunan ekonomi daerah, namun menghadapi kendala inovasi, digitalisasi, dan efektivitas kemitraan. Penelitian ini bertujuan memetakan arah dan pola riset global mengenai inovasi produk dan kemitraan strategis serta menganalisis keterkaitannya bagi penguatan UMKM pangan lokal di Nusa Tenggara Barat. Pendekatan bibliometrik dan Systematic Literature Review (SLR) digunakan dengan publikasi tahun 2021–2025 dari ScienceDirect, dianalisis melalui VOSviewer dan pedoman PRISMA 2020. Hasil bibliometrik menunjukkan peningkatan penelitian global dengan tema dominan digital transformation, circular economy, green innovation, dan kolaborasi lintas sektor. SLR terhadap 21 artikel menunjukkan bahwa inovasi produk dan kemitraan strategis merupakan faktor kunci peningkatan daya saing yang dipengaruhi oleh faktor internal (kapasitas organisasi, literasi digital) dan faktor eksternal (dukungan kebijakan, transfer teknologi, jejaring). Gap penelitian terletak pada minimnya model integratif inovasi dengan kemitraan dan kurangnya kajian kontekstual untuk wilayah seperti NTB. Penelitian ini menghasilkan pemetaan struktur pengetahuan dan kerangka konseptual yang dapat menjadi dasar strategi penguatan UMKM pangan lokal melalui peningkatan inovasi produk dan pengembangan kemitraan strategis yang lebih terarah.</p> Lalu Kurniawan Taslim Sjah Ketut Budastra Copyright (c) 2026 ARMADA : Jurnal Penelitian Multidisiplin https://creativecommons.org/licenses/by-sa/4.0 2026-01-31 2026-01-31 4 1 10 22 10.55681/armada.v4i1.1809 https://ejournal.45mataram.ac.id/index.php/armada/article/view/1824 <p>Penelitian ini mengkaji pemanfaatan teknologi digital dalam pembelajaran bahasa Indonesia di SD Negeri 42 Kota Ternate. Perkembangan teknologi digital memberikan peluang besar untuk meningkatkan kualitas pembelajaran bahasa di sekolah dasar. Penelitian ini bertujuan mengidentifikasi jenis teknologi digital yang digunakan, menganalisis implementasinya dalam proses pembelajaran, serta mengevaluasi efektivitasnya terhadap peningkatan kemampuan berbahasa Indonesia siswa. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan pengumpulan data melalui angket yang disebarkan kepada 4 orang guru bahasa Indonesia. Hasil penelitian menunjukkan bahwa pemanfaatan teknologi digital menunjukkan hasil sangat tinggi dengan rata-rata persentase 96%. Seluruh responden menyatakan bahwa sekolah memiliki fasilitas teknologi digital (100%), siswa lebih mudah memahami materi (100%), minat belajar siswa meningkat (100%), dan akses sumber belajar semakin luas (100%). Namun, akses internet masih menunjukkan angka 80% yang mengindikasikan adanya tantangan yang perlu mendapat perhatian untuk optimalisasi integrasi teknologi dalam pembelajaran.</p> Windi Lahanika Nanda Cantika I. Lejang Nurfani K. Laher Anggun Safitri Tenis Eko Purnomo Copyright (c) 2026 ARMADA : Jurnal Penelitian Multidisiplin https://creativecommons.org/licenses/by-sa/4.0 2026-01-31 2026-01-31 4 1 23 31 10.55681/armada.v4i1.1824 https://ejournal.45mataram.ac.id/index.php/armada/article/view/1852 <p><em>The Role of Christian Education: Strengthening the Christian Identity of Teenagers in the Midst of the Influence of Social Media. Social media has become an integral part of teenagers' daily lives and affects the way they interact, think, and shape self-identity. In this context, the Christian identity of teenagers faces increasingly complex challenges due to various digital content that is not always in line with the values of the Christian faith. Although there is a lot of research on Christian education, empirical studies that specifically examine the role of Christian Education in strengthening the Christian identity of teenagers in the digital era are still limited. This research aims to describe the influence of social media on Christian teenagers and examine the role of Christian Religious Education in strengthening their Christian identity. This research uses a descriptive quantitative approach with the survey method. The data was collected through a Likert scale questionnaire given to 120 Christian teenagers in Mojokerto Regency and analyzed using descriptive statistics in the form of a percentage. Research results show that social media has a positive and negative influence on the formation of adolescent Christian identity. In addition, Christian Religious Education plays an important role as a protective mechanism in strengthening the identity of youth's faith through the formation of faith awareness, critical attitude, and moral steadfastness in facing the challenges of the digital world.</em></p> Rosnila Hura Copyright (c) 2026 ARMADA : Jurnal Penelitian Multidisiplin https://creativecommons.org/licenses/by-sa/4.0 2026-01-31 2026-01-31 4 1 32 39 10.55681/armada.v4i1.1852 https://ejournal.45mataram.ac.id/index.php/armada/article/view/1862 <p><em>Artificial Intelligence (AI) has emerged as a transformative tool with the potential to advance education, empowerment, and entrepreneurship for marginalized populations. This study examines the role of AI technologies in enhancing educational access, social empowerment, and entrepreneurial opportunities for Afghan women, who have historically faced sociopolitical and cultural constraints. Using a quantitative descriptive research design, data were collected from 150 students across four faculties at Vision Online University. Findings reveal that the majority of participants are at least somewhat familiar with AI technologies, with 77% perceiving AI as significantly improving learning opportunities for women. AI is recognized not only as a facilitator of personalized education and digital skills acquisition but also as an enabler of financial independence and entrepreneurial engagement. Participants identified key barriers, including limited access to devices and the internet, low digital literacy, and societal restrictions, which impede effective adoption. The study highlights AI’s multidimensional impact in fostering knowledge, autonomy, and economic participation, while emphasizing the need for inclusive implementation strategies. By addressing infrastructural and cultural challenges, AI can serve as a sustainable mechanism for promoting gender equality, social inclusion, and economic development in Afghanistan. These insights underscore the potential of AI to empower Afghan women as active contributors to national progress.</em></p> Kefayatullah Khairkhah Mohammad Nadim Yosouf Zai Tamanna Quraishi Copyright (c) 2026 ARMADA : Jurnal Penelitian Multidisiplin https://creativecommons.org/licenses/by-sa/4.0 2026-01-31 2026-01-31 4 1 40 48 10.55681/armada.v4i1.1862